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What is the best Mailchimp alternative for small businesses?
Which Mailchimp alternative gives the best marketing automation?
Is there a free Mailchimp alternative for ecommerce?
Can I import my Mailchimp contacts easily?
Looking for better Mailchimp alternatives that don’t break the bank? This blog shows how you can switch to tools offering smart automation and easy setup without the high price tag. Find reliable options that simplify email marketing while keeping your budget in check.
If you’ve been using Mailchimp for a while, you’ve probably noticed things have changed.
What once felt like a simple, affordable tool now feels heavy on the wallet. The free plan keeps shrinking, and those small upgrades start to add up fast.
So, it’s only natural to start looking for something better.
But here’s the question: can you actually find Mailchimp alternatives that offer the same power without the pain?
The good news is, yes, you can. And this blog will help you find the best ones. From intuitive builders to smart automation tools, we’ll walk through options that give you real value without surprise costs.
Let’s get started.
Let’s be honest Mailchimp was that guy for a long time. Reliable, easy, and a bit flashy. But lately, it’s been giving “main character energy” in the worst way limited free plans, confusing tiers, and prices that make small businesses rethink their life choices.
If you’ve ever stared at Mailchimp’s dashboard thinking, “Wait… why am I paying extra just to send one more automation email?” you’re not alone. A lot of brands, creators, and marketers have started jumping ship.
The good news? There’s a whole bunch of email marketing tools out there that are cheaper, simpler, and honestly, more fun to use. Some focus on automation, others on design, and a few just make you feel like you’ve got your marketing life together again.
So, whether you’re a startup, a solopreneur, or a full-blown marketing geek, here are 10 solid Mailchimp alternatives that’ll make you forget about chimping around.
Brevo is what happens when simplicity meets smart design. It’s one of those Mailchimp alternatives that doesn’t try to confuse you with menus nested inside menus. Everything’s right there clean, easy, and direct.
Why people are switching:
Mailchimp’s free plan feels like a demo now. Brevo gives you unlimited contacts, up to 300 emails a day, and full access to marketing automation workflows. That’s already a win for startups and small businesses.
Key features:
Drag and drop builder that lets you design emails quickly
Built-in SMS marketing for instant customer touchpoints
Transactional emails and real-time reporting
Custom landing pages and signup forms
Smooth email automation tools
Paid plans start around $25 per month. You get detailed analytics, advanced automation, and even A/B testing perfect for improving your subject lines and click rates.
Brevo proves you can have modern email marketing automation without needing a PhD in digital strategy.
ConvertKit is the creative’s dream. Think musicians, YouTubers, podcasters, or anyone who treats content like art. It’s a Mailchimp alternative that feels more human than corporate.
Why people love it:
Unlike Mailchimp’s tiered system, ConvertKit’s free plan actually includes powerful marketing tools and landing pages. You can sell digital products, create email campaigns, and manage automation workflows without juggling plugins.
Top features:
Drag and drop email editor that feels like writing a tweet
Tag-based audience segmentation (super clean)
Pre-designed email templates
Advanced reporting to track open and conversion rates
Paid plans start at around $15/month, and while it’s not the cheapest, the value per feature is solid.
ConvertKit’s charm lies in its minimalism fewer clicks, better flow, no steep learning curve.
You can’t talk about Mailchimp alternatives without mentioning Constant Contact. It’s been around for ages, and while it’s not flashy, it gets the job done.
Why people pick it:
It’s simple, direct, and offers phone support which is rare these days. When your campaign fails at 2 AM, you’ll wish Mailchimp had that.
Highlights:
Easy drag and drop editor
Custom landing pages and forms
Marketing automation for birthday offers or follow-ups
Integration with Google Ads for campaign tracking
Smooth contact management features
Paid plans start at $12/month. It’s ideal for small businesses and nonprofits that need reliability more than flash. It’s the “Toyota” of email marketing tools steady, trustworthy, and it’ll last.
GetResponse is for those who want a bit more flair in their email marketing. It’s an email marketing platform that blends creativity with serious marketing automation.
Why it stands out:
Advanced segmentation for laser-focused targeting
Web push notifications, SMS campaigns, and transactional emails
Interactive landing pages
A/B testing for subject lines and visuals
Integration with ecommerce platforms and CRMs
GetResponse also offers a free plan for up to 500 contacts and paid plans start at $15/month.
It’s one of those mailchimp alternatives that’s equally good for marketers and tech enthusiasts. You get advanced automation capabilities without losing the fun factor.
Moosend is underrated. If simplicity and results had a baby, it would look like Moosend. It’s a great mailchimp alternative for businesses that value clarity over clutter.
Features you’ll like:
Clean drag and drop email builder
Smart automation workflows
Advanced segmentation for personalized targeting
Prebuilt email templates
Unlimited emails on paid plans
The free plan covers up to 1,000 subscribers and includes automation, which is rare. Paid plans start at $9/month affordable for what it offers.
Plus, the dashboard is refreshingly modern, and the analytics tab gives you advanced reporting that doesn’t feel like deciphering alien code.
MailerLite keeps things simple without feeling cheap. It’s one of the most popular mailchimp alternatives for startups and solopreneurs.
Why it works:
Intuitive drag and drop builder
Landing pages, forms, and pop-ups for leads
Visual automation workflows that are easy to follow
A/B testing for headlines and content
Excellent customer support via email and chat
Free plan: Up to 1,000 subscribers
Paid plans start at $10/month with unlimited emails and advanced automation.
MailerLite is proof that not every email marketing tool needs to be complicated to work. You can create professional-looking campaigns in minutes.
ActiveCampaign is the power player. It’s an alternative to Mailchimp built for marketers who crave data and automation depth.
Why it’s worth the price:
Full-scale marketing automation
Advanced segmentation and sales tracking
Integrations with Google Ads and ecommerce platforms
Clean drag and drop builder
Responsive email templates that don’t break in spam folders
The paid plans start at $29/month pricier, but it’s basically a CRM meets email marketing solution.
For teams that want complete control over email marketing campaigns, it’s the best Mailchimp alternative, hands down.
If you run an online store, Omnisend is your new best friend. This Mailchimp alternative was made for ecommerce businesses that rely on smart targeting.
Cool features:
Seamless integration with Shopify, WooCommerce, and BigCommerce
Transactional emails for order updates
Web push notifications and SMS marketing
Pre-made email templates for product launches
Advanced email marketing automation
Free plan: Up to 500 emails/month
Paid plans start at $16/month.
Unlike Mailchimp, Omnisend focuses heavily on ecommerce email marketing. You can track cart recovery, purchases, and send custom follow-ups all in one dashboard.
Benchmark Email is a hidden gem among Mailchimp alternatives. It’s known for simplicity, speed, and crisp design.
Why people like it:
Easy drag and drop editor
Eye-catching landing pages
A/B testing for content and visuals
Clean email templates
Free trial with no credit card required
It’s perfect for people who just want to launch email marketing campaigns without overthinking. Paid plans start at $13/month, with unlimited emails on higher tiers.
Mailjet wraps up our list with a mix of collaboration and control. It’s one of the few Mailchimp alternatives designed for team environments.
Top reasons to try it:
Real-time collaboration on email templates
Transactional emails and automation
Team-friendly drag and drop editor
Powerful A/B testing and analytics
Free plan includes 6,000 emails/month
Paid plans start around $15/month. Mailjet’s biggest flex is how easy it makes teamwork — marketing and dev teams can build together without stepping on each other’s toes.
Choosing an email marketing tool isn’t just about who has the flashiest interface. It’s about what actually fits your workflow whether you’re a startup, a creator, or running a full-scale ecommerce brand. Each of these Mailchimp alternatives brings something different to the table.
Here’s a quick diagram to see who leads where:
This chart shows the overall positioning Brevo dominates free users, ActiveCampaign is for automation lovers, and Omnisend rules ecommerce.
Let’s be real Mailchimp was once the gold standard. But now, it’s like using an old smartphone with a dying battery. You can still do things, but it’s just not fun.
Why people jump ship:
Paid plans escalate too fast
Free plan limitations block growth
The drag and drop editor feels outdated
Too many advanced features hidden behind expensive tiers
No proper live chat support for urgent fixes
Once you try tools like Brevo or MailerLite, going back to Mailchimp feels like a downgrade.
Here’s the fun part you don’t even need to wait for developers anymore. Try Rocket.new build your own marketing dashboard, email tracker, or lead generator with just simple prompts.
Let’s be real shiny features can make any tool look tempting. But before you hit that “Sign Up Free” button, it’s worth slowing down for a sec. The right email marketing platform isn’t the one with the most bells and whistles; it’s the one that actually fits how you work.
Free plan: Check for contact and email limits.
Automation workflows: Make sure it matches your funnel.
Customer support: Because “we’ll get back to you in 72 hours” doesn’t cut it.
Landing pages: Crucial if you run ad campaigns.
Integration with Google Ads or Shopify: It saves time later.
Each Mailchimp alternative has its strengths. If you’re a creator, ConvertKit. If you run ecommerce Omnisend. If you want deep automation, use ActiveCampaign.
Don’t just follow the hype. Pick a tool that feels natural to use every day one that doesn’t make you dread logging in because great marketing happens when your tools make you feel like a genius, not a tech support ticket.
Choosing the right Mailchimp alternatives isn’t about rebelling against the old giant; it’s about finding tools that grow with you, not against you.
Brevo, MailerLite, and ConvertKit dominate the free plans scene, while ActiveCampaign and Omnisend are perfect for scaling pros who care about data.
In the end, the best Mailchimp alternative depends on what you value most: cost, automation, or simplicity. Either way, these ten platforms prove you can run powerful email marketing campaigns without breaking your budget (or your patience).
